A Peek into the Future of Marimekko
REVS from Helsinki
Marimekko is a Finnish fashion and design house that was founded in 1951 by Viljo and Armi Ratia. Earlier this week Marimekko presented their Ready-to-Wear A/W 2015 collection in Helsinki. This presentation showed the first steps of the direction in which Marimekko design is moving under the new Creative Director Anna Teurnell, who worked previously as the Head of Design of H&M Group’s fashion label & Other Stories.
Teurnell has said she wants to maintain Marimekko’s essence, but develop it to a more inspiring and modern direction. The SS 2016 collection will be the first created entirely under Teurnell’s lead, but the AW 2015 pieces show already glimpses of what can be expected in the future.
The collection Mindscapes is – one could say safely – inspired by the idea of bringing together architecture and nature. There are however changes towards a more modern overview. The silhouettes are defined and the usage of materials is more versatile. The collection includes for example a pair of leather trousers and Unikko-patterned silk blouses.
All in all the AW 2015 collection of Marimekko seems promising. Additional changes will definitely occur when Teurnell gets into full speed. We will be curiously waiting how Marimekko will evolve in the future.