Fallen Frukt by Emma Hartvig
From REVS digital No.3, Text by Pirita Litmanen, photography by Emma Hartvig
Emma Hartvig is a Berlin-based photographer originally from Sweden. Her work is based on her love for cinema, clever narratives and enjoyable, colourful aesthetics.
In Fallen Frukt (2014) the painterly photographic works of the female body juxtaposed with falling fruits and dripping milk, Hartvig explores eroticism and suspended desire. Her project started when walking around in National Gallery looking at old Renaissance paintings, and discovering that an image is more powerful when focusing on details within a frame, where narratives become uncanny and ambiguous. Photographing cropped scenes from these paintings in a modern and commercial technique, the project turned into a celebration of both the romantic sublime and slick, digital advertisement.
Hartvig’s work also heavily emulates still images from retro films. Everything from Color of the Pomegranate 1968 to The Cook, the Thief, His Wife & Her Lover 1989 films, where the narrative may be ambiguous, and the emphasis lies on the visual presentation that will satisfy your senses.
Symbolism is essential to Hartvig’s work: the juicy fruits and silky beds are portraying the paradox in temptation and desire. The images may be glamorous, but there is something lurking beneath the surface. Concepts such as voyeurism (peeping tom) and scopophilia (love of looking) are quiet undertones. Hartvig’s work is a visual celebration and exploration to the fetish of the photograph.