Instant Moments is a new book and art project by Jörgen Axelvall.
“Instant Moments evolves around Jorgen Axelvall’s time in NYC, where he lived for 15 years before moving to Japan.
The body of work presented in this book and exhibition is a very honest and strong documentation of a circle of friends and their happy times spent at Jorgen Axelvall’s Brooklyn home.
The photographs are all done using Polaroid Instant Film and combined with memorabilia from every day life, and the ever-present connection with Sweden, they paint a very personal portrait.
Prints of the images from the book will be exhibited, each one displayed in an individual and unique frame, designed and built by the artist himself.
The original Polaroids will also be on display.
The book is collaboration with well-known Japanese designer and art director Tetsuya Chihara and his company Lemonlife.
After hearing the stories behind the images Mr. Chihara was free to do his own interpretation and to add his truly unique design.”